advertising awareness

осведомленность о рекламе

network awareness — осведомленность о состоянии сети

English-Russian base dictionary . 2014.

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  • advertising awareness — A part of ad tracking research in which consumers are asked whether they have seen or heard of any advertising for brands in a product category (e. g. coffee or mortgages) in the recent past (7 days, 14 days, 30 days, etc. ) …   Big dictionary of business and management

  • awareness — /ə weənəs/ noun the state of being conscious of an advertisement’s message or of a brand’s existence and qualities ● The survey after the campaign showed advertising awareness had remained low. ⇒ ATR, maximal awareness …   Marketing dictionary in english

  • Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… …   Wikipedia

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… …   Wikipedia

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Advertising postcard — An advertising postcard is a postcard used for advertising purposes (as opposed to tourism and greeting postcards). Because the postcard begins as a blank sheet of paper, the options for what may be advertised are endless. Postcards are used in… …   Wikipedia

  • advertising — A communication that is paid for by an identified sponsor with the object of promoting ideas, goods, or services. It is intended to persuade and sometimes to inform. The two basic aspects of advertising are the message and the medium. The media… …   Big dictionary of business and management

  • Advertising, marketing, and branding — Fashion advertising and marketing, it could be argued, dates back to ancient Mesopotamia when wall carvings and drinking vessels served as advertisements for the fashion of the times. Later, paintings of aristocrats in fashionable dress provided… …   Historical Dictionary of the Fashion Industry

  • advertising — Mktg the promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or enhance product differentiation. An… …   The ultimate business dictionary

  • advertising campaign — Mktg a planned program using advertising aimed at a particular target market or audience over a defined period of time for the purpose of increasing sales or raising awareness of a product or service …   The ultimate business dictionary


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